I'd gone to the diner near my apartment for lunch, and turned to the TV they have hanging on the wall while I waited for my order. Usually they've got a channel on I can absently watch, the news or Family Feud or something, but usually I come in during the week. On the weekends, apparently, they turn to one of the sports channels. A local soccer team was playing, though I couldn't tell you if they were playing well, as I never noticed the score. I was more distracted by their uniforms.
Or, rather, the large logo on their uniforms. To my bewildered amusement, every person on the team had, in large letters, the word "BIMBO" written across their chests.
Wondering if someone had lost a bet, I continued to watch. As it turns out, the team is sponsored by Bimbo Bakeries (pronounced 'beembo'). Still, I have to think that whoever designed the advertisement placement on those uniforms had a grudge against the team, because it is almost... obnoxious how big and center focused that logo is.